www.miamiadschoolistanbul.com Attending Miami Ad School was one of my biggest dreams. When I first heard about the opening of the Istanbul branch, I knew I had to do something different to grab the attention of the school’s administration. I thought about the fact that any research about MAS Istanbul would start off with a Google search. Since my domain name sounded official, it would attract all the visitors interested in MAS. I bought the domain “miamiadschoolistanbul.com” The website looked like the official MAS site but with a little twist of my own. I placed a message about how much I wanted to attend the school. After 30 seconds of my message's display, the site is redirected to the real one. RESULT Not only was I admitted to the school but I was also granted a 50% scholarship. It went viral and became popular as advertising blogs wrote about my tactic to enter MAS.